Fractional Growth CMO

I built a
7-figure growth
engine from zero.
I'll build yours in 90 days.

I embed directly into your team and build the AI-powered marketing systems your competitors are already running. Outbound infrastructure, paid acquisition, CRM automation, and revenue ops — all of it, built and live in 90 days.

Jody Hilton, Fractional Growth CMO
15–20xEmail ROAS
4.5xGoogle Ads ROAS
161K+Pipeline Records Built
7-FigRevenue, Year 1
Who I Am

I don't run marketing.
I build the machine that runs it.

I'm a Fractional Growth CMO who builds complete AI-powered marketing engines from scratch — not just running campaigns, but architecting the automated systems behind them. In my latest fintech engagement, I took a company from zero to 7-figure revenue in Year 1: 150 sending domains, 4.5x Google Ads ROAS, 161K+ pipeline records, and full CRM automation — no agencies, no contractors. I bring that same playbook to B2B companies who need it built fast and built right.

"Most companies need a growth engine. Very few have someone who can actually build one from scratch. That's the gap I fill." — Jody Hilton · Fractional Growth CMO
What I Build

The full-stack growth engine.

Every engagement includes all of this — not a la carte. I build complete systems, not disconnected tactics.

Cold Email Infrastructure

150+ sending domains, warmed mailboxes, SPF/DKIM/DMARC, rotating IPs, SpinTax variation system — outbound that actually delivers.

SmartLead · MailForge · Clay

AI Lead Generation

Clay-enriched target account lists, competitor intelligence scraping via Apify, signal-based targeting, AI-personalized copy at scale.

Clay · Apify · Apollo · LinkedIn

Paid Acquisition

Google Ads, LinkedIn Ads, and Meta campaigns built for performance — conquest strategies, 3-event attribution, weekend bid optimization.

Google · LinkedIn · Meta · X Ads

AI & Marketing Automation

n8n and Make.com workflows connecting your entire stack. Lead routing, re-engagement drips, out-of-office handling, AI content pipelines — all automated.

n8n · Make.com · OpenAI · Zapier

CRM & Data Infrastructure

Salesforce or HubSpot built properly — pipeline stages, lead routing, deduplication logic, marketing-to-sales automation, and a central data source of truth.

Salesforce · HubSpot · Supabase

AI Search Visibility

SEO and content strategy optimized for both traditional search and AI surfaces — Perplexity, ChatGPT, Gemini, Claude. Authority, not just traffic.

SEO · Perplexity · ChatGPT · Claude

Built from zero.
No agencies. No contractors.

In my latest fintech engagement, I led and built the entire marketing and automation infrastructure from the ground up — owning strategy, execution, and results across every channel.

15–20x
Email Channel ROAS

Built cold email infrastructure from zero — 150 sending domains, 450 mailboxes, rotating IP servers, and a SpinTax variation system. Weekly pipeline scrapes feeding fresh targeting. Deliverability configured for enterprise-grade inbox placement.

4.5x
Google Ads ROAS

Managed significant daily budget in a competitive niche with ~8 active competitors. Implemented conquest campaigns, 3-event conversion tracking, cross-device attribution, and weekend bid optimization.

161K+
Pipeline Records in Database

Architected Supabase as central source of truth — deduplication logic, automated data flows, email verification, and weekly scrape-to-sequence pipeline feeding all marketing channels.

Year 1
7-Figure Revenue Hit

Built the company's complete growth engine from zero — outbound, paid, CRM, automation, and reporting — achieving all-time record application volume with no agency support.

How It Works

Two phases.
One growth engine.

Phase 1 builds everything. Phase 2 runs, optimizes, and scales it — month to month, no lock-in.

Phase 1 · Months 1–3

Full-Stack Build

$6,000/mo

I audit your current marketing and build your entire growth engine from scratch — outbound infrastructure, paid campaigns, CRM, AI automation, lead gen pipelines, and reporting. By Day 90 everything is live, running, and generating pipeline. I show up on Day 1 ready to build.

Phase 2 · Month 4+

Manage & Scale

$4,000/mo

Ongoing management, optimization, and scaling of everything built in Phase 1. Campaign monitoring, A/B testing, list refreshes, automation maintenance, weekly reporting, and strategic adjustments as your pipeline grows. Month-to-month — no long-term contract.

My Process

From zero to running engine
in four steps.

No 60-day discovery. No bloated proposals. Here's exactly what happens when we start working together.

01

Discovery Call

30-min Zoom. I show you a live demo of exactly what I'd build for your company. No slides. No pitch deck.

02

Custom Scope

I audit your current stack and send a tailored plan — scope, timeline, and investment built around your specific goals.

03

Day 1 Build

Contract signed Monday — building Tuesday. No ramp period, no onboarding dance. I show up ready to execute.

04

Live in 90 Days

Everything running. Pipeline generating. You review the results — I optimize and scale what's working.

Deliverables

What's included in Phase 1.

Outbound Lead Generation Engine

Core
  • Target account lists built and enriched using Clay + Apify — ICP accounts by vertical, title, and signal
  • Competitor intelligence gathering and audience extraction
  • Email infrastructure setup — domains, mailboxes, warm-up, full deliverability configuration
  • SmartLead campaign setup with SpinTax variation system
  • Full outbound sequences written and loaded — ready to send on Day 1

Paid Acquisition

Core
  • Google Ads campaigns — high-intent keyword clusters for your category
  • LinkedIn Ads — audience targeting, creative, and campaign structure
  • Conquest campaigns — bidding on competitor brand terms to intercept high-intent searchers
  • Attribution and conversion event setup with cross-device tracking

AI & Marketing Automation

Core
  • n8n workflow automation connecting your entire stack end-to-end
  • Lead intake and routing automation — zero manual data entry
  • Follow-up and re-engagement drip sequences
  • Out-of-office and reply handling automation
  • AI-assisted content and prospecting workflows

CRM & Data Infrastructure

Core
  • CRM audit, configuration, and pipeline setup (Salesforce or HubSpot)
  • Deduplication logic and data hygiene workflows
  • Marketing-to-sales handoff automation
  • Central database as source of truth — all channels connected

AI Search Visibility

Core
  • SEO strategy for your category and buyer search queries
  • Content optimized for AI search surfaces — Perplexity, ChatGPT, Gemini, Claude
  • Automated content pipeline positioning your brand as the authoritative voice
  • Thought leadership content strategy targeting your ICP

Reporting & Analytics

Included
  • Weekly performance reporting dashboard across all channels
  • ROAS tracking — email, paid, and pipeline
  • Lead volume and conversion tracking tied to revenue outcomes
  • Monthly strategy review call
Investment

Fractional vs. full-time.
The math is clear.

Option Year 1 Cost Ramp Time Time to ROI Outcome
Full-time Growth Marketing Manager (CA) $120,000–$156,000+ 30–90 days 6–12 months One person, one skillset
Growth Marketing Agency $120,000–$180,000+ 30–60 days 3–6 months Junior staff, high markup
Fractional Growth CMO (Jody Hilton) $54,000/yr Day 1 90 days or less Full-stack engine, senior execution

Compared to a full-time hire, you get a complete growth engine built and running — not a ramp period, not a job description, not a plan. Everything is live and generating pipeline within 90 days.

Save $66K–$102K+
Why Me

How I'm different.

You have three obvious options. Here's why each one falls short — and what I do instead.

vs. Full-Time Hire

60–90 days before they're productive. You pay either way.

A full-time hire costs 20K–56K/yr before benefits. They spend the first 60–90 days learning your business, building relationships, and figuring out tools. You get one person's skillset — not a full-stack system. And if they leave, you start over.

I show up on Day 1 ready to build. No ramp. No hand-holding.

vs. Agency

Your account goes to a junior employee you've never met.

Agencies sell you the senior partner and deliver a 24-year-old account manager. They charge $10K–$25K/month and markup every tool, every ad dollar, every hour. The strategy is templated. The execution is slow. And the system they build belongs to them — not you.

You work directly with me. Everything I build is yours to keep.

vs. Freelancer

One skill, one channel, one piece of the puzzle.

Freelancers are specialists. You hire one for ads, another for email, another for CRM. Nobody owns the full system, nobody sees the full picture, and nothing connects. You spend more time managing vendors than growing your business.

I own the entire growth engine — strategy, execution, and results.

FAQ

Questions I get
every week.

Pre-answering the things most founders ask before our first call.

How is this different from hiring an agency?

You work directly with me — the senior operator who actually builds the system. No account managers. No hand-offs to junior staff. One person owns your growth engine end-to-end.

What if we already have a marketing team?

Even better. I embed with your team and build the infrastructure they need to succeed — or I can work independently and hand everything off once it's running. Flexible by design.

How many clients do you work with at once?

Maximum 5 active clients at a time. This is a premium, senior-level engagement — not a volume agency. When I'm full, there's a waitlist.

What industries do you work with?

B2B companies at any stage — from pre-revenue startups to established companies scaling past $50M. Strong fits: SaaS, fintech, professional services, real estate tech, and tech-enabled B2B. I've built from zero before and I'll tell you honestly on the first call if I'm not the right fit.

What does an engagement cost?

Phase 1 Build is $6,000/month for 3 months — full-stack growth engine built and live. Phase 2 is $4,000/month — ongoing revenue operations, campaign optimization, pipeline strategy, and growth pivots as your business scales. Ad spend is billed directly to you — never marked up.

What if it's not working?

Month-to-month after Phase 1. 30 days written notice and we part ways clean. No hostage contracts, no cancellation fees, no drama.

Custom-Scoped

Every engagement
is built for you.

Your stack, your goals, your timeline — no cookie-cutter packages. Book a 30-minute call and I'll show you live exactly what I'd build for your company.

Book a Discovery Call →
Live demo of what I'd build Custom scope for your stack Honest timeline & investment Month-to-month after Phase 1 No long-term lock-in Response within 1 business day
jody@unrealgtm.com